UX-UI Design – GM Creative http://gmcreative.design GM Creative Thu, 29 Jan 2026 16:11:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 Protected: Meta Ads Manager – ODAX http://gmcreative.design/portfolio/meta-ads-manager-odax/ Thu, 29 Jan 2026 15:20:28 +0000 https://gmcreative.design/?post_type=liquid-portfolio&p=9511

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Citi ID http://gmcreative.design/portfolio/citi-id/ Tue, 03 Aug 2021 16:52:05 +0000 https://gmcreative.design/?post_type=liquid-portfolio&p=9228

Citi ID

In 2018 Citi Bank gained an interest in customer data protection and storage. Testing the concept of creating a digital identification/ central personal information hub, allowing customers to take control of their digital footprint.

Date

2019

Client

Citbank

Category

Mobile App

Project Overview

In 2018 Citi Bank gained an interest in customer data protection and storage. Testing the concept of creating a digital identification/ central personal information hub, allowing customers to take control of their digital footprint.

  1. To gain a better understanding of the personal/file storage space and its potential users.
  2. An attempt to combine business requirements with user needs.

To create a product/feature that helps in the following:

  • Awareness
  • Education
  • Action

Answer customer need and streamline the storing and real time functionality of important personal information and data.

  • Create new feature set within the current application.
  • Educate users on taking control of their digital footprint.
  • Create/Define User Personas

  • Design Mood-board
  • Research competitive landscape
  • Develop user personas
    -Head of household
    -Asset Manager
    -High net worth clients
  • Wire framing concepts
  • User Test (2 Rounds)
    -Unbranded Concept
    -Branded Concept
    -Refine designs based on learnings

Visual Mood Board

Un-Branded Stimuli

Branded Stimuli

Branding Concpets

Key Metrics

514 Citi customers TESTED via Cspace

49%

Are at least
somewhat interested

29%

Are uninterested

70%

At least are potential customers

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Share A Radio http://gmcreative.design/portfolio/share-a-radio/ Tue, 03 Aug 2021 04:10:54 +0000 https://gmcreative.design/?post_type=liquid-portfolio&p=9208

Share
A Radio

I built digital experiences, and print materials that communicate clearly and look fantastic.

Project Overview

Concept Design + UI/UX Design

As I approached this visual design exercise, creating the “Share a Radio” application, I was immediately intrigued by the assignment for several reasons. As a music aficionado, I was excited to work through the visual and user flow of how this application could be made into an incredible experience for a broad demographic of prospective users. After looking at the four wireframes provided, I immediately assessed that I would be supplementing additional screens in order to create a cohesive idea and execution of my user experience vision and design. Throughout this design, I was lending keen attention to the callouts in the exercise guide- specifically, the concept of this application having both recording and sharing capabilities of personal and commercial music. I researched a variety of existing music platforms to generate perspective on functional and aesthetic improvements I wanted to incorporate into my design. Understanding the target demographic of users of music applications, I created a smooth, uninterrupted user flow for this application.

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Developer Hub http://gmcreative.design/portfolio/developer-hub/ Fri, 30 Jul 2021 03:21:55 +0000 https://gmcreative.design/?post_type=liquid-portfolio&p=9141