Worked with the team at Visceral New York to develop a brand mark that would help establish the brand within the streetwear space, while appealing to a wide demographic of potential customers.
The goal was to create an identity rooted in simplicity—one where a refined type lockup could carry the brand across apparel, packaging, signage, and digital touchpoints without losing impact.
( Project Scope )
Services spanned art direction, branding strategy, and logo design. The engagement focused on defining a visual language that felt authentic to streetwear culture yet accessible enough to grow beyond a niche audience.
-
Establish a brand mark within the competitive streetwear space
-
Appeal to a wide demographic of potential customers
-
Define art direction for visual consistency
-
Shape branding strategy across touchpoints
-
Design a versatile logo and type lockup system
( Challenges )
Streetwear branding demands distinctiveness without alienating potential customers. During this project, we focused on solving:
-
( 001 )Standing out in a crowded streetwear market
-
( 002 )Balancing edge with broad commercial appeal
-
( 003 )Creating a versatile type lockup system
-
( 004 )Ensuring legibility and impact across mediums
-
( 005 )Building brand recognition from the ground up
(Results )
The simple, clean approach delivered a flexible type lockup and brand mark ready for use across multiple mediums.
-
Clean, simple brand mark established for Visceral New York
-
Versatile type lockup usable across multiple mediums
-
Streetwear positioning with wide demographic appeal
-
Cohesive art direction across brand touchpoints
-
Scalable logo system for digital and print applications
-
Strong foundation for ongoing brand growth
