Visceral New York needed an e-commerce experience that felt like a lookbook, not a catalog.
LiquidThemes commissioned the UI and front-end for a streetwear shop built around baseball caps. The work had to make browsing, product, and checkout feel as considered as the brand: quiet type, generous space, and products that sit like stills.
( Approach )
We designed and developed the storefront as one system: homepage as editorial hero, shop as a calm grid, product pages that put the hat first, and a cart that stays out of the way.
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Build a lookbook-led homepage around the product
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Design shop, product, and cart as one visual language
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Keep the brand serif and product photography in charge
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Make mobile shopping as considered as desktop
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Ship UI design and development as one engagement
( Challenges )
Apparel e-commerce fails when the interface competes with the product. We focused on:
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( 001 )Letting the caps carry the identity instead of chrome
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( 002 )A shop grid that reads as merchandising, not a feed
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( 003 )Cart and checkout that stay as quiet as the catalog
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( 004 )Layouts that hold up on laptop, tablet, and phone
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( 005 )Type and space that feel New York, not template
( Outcome )
The storefront launched as a complete UI and front-end: homepage, shop, product, and cart across desktop and mobile.
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A storefront that presents like a lookbook
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Shop and product pages that keep photography first
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Cart and account flows that stay visually quiet
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A consistent system across laptop, tablet, and phone
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UI design and development delivered together
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A template-ready e-commerce identity for LiquidThemes
( Notes )
Visceral New York E Commerce is a September 2020 engagement for LiquidThemes: UI design and development for a hat-led streetwear shop.
( LiquidThemes · UI Designer · Sep 2020 )
